Friday 11 April 2014
En primeur Bordeaux 2013: if told it's an investment – it's a scam!
If you get a cold call try to persuade you to buy 2013 Bordeaux en primeur you can be sure that it is a scam. Although there may not be a lot that unites the Bordeaux châteaux, wine critics and wine merchants around the world, all are agreed that 2013 is not a vintage for investment. Made in very difficult conditions, this is a vintage for early drinking not for long storage with the hope that the price will increase significantly over time. As far as 2013 is concerned it won't.
The UK wine trade appears to have little enthusiasm for selling 2013 Bordeaux en primeur and their customers even less.
So, anyone who tries to persuade you to buy 2013 Bordeaux en primeur as an investment either doesn't know what they are talking about or is a telesales scamster only concerned to separate you from your hard-earned cash!