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Saturday, 14 April 2012

AS Fine Wine – I'll pass on this one, too!

AS fine Wine: wine consistently outperforms other investments

The Fine Wine Index has increased by 21.1% in the last 12 months 


No capital gains to pay on this tangible asset
Three incorrect claims on home page of AS fine Wine website


'AS Fine Wine' is another new entrant into the wine investment. It is the trading name of AS Incorporated Ltd, which was set up on 27th July 2011 (see above). Its website gives no information about who runs the company and the contact address – Third Floor, 207 Regent Street, London W1B 3HH – provides 'virtual office services, mail forwarding, telephone call answering, office space in the UK'. On this basis alone not a company I would buy from and there is further confirmation below. 

  


Table taken from Liv-ex's March 2012 newsletter.

Liv-ex's stats show that whatever of their four indices that you use fine wine has not gone up by 21.1% in the past year as AS fine Wine claim. Indeed over the past year all the Liv-ex wine indices have fallen and performed less well than the FTSE 100 and S&P 500. It is a different picture over the past five years with wine performing well against the FTSE 100 and S&P 500. Gold, however, has clearly outperformed both wine and share indices over last year and as well as over the last five years. 

Some pertinent quotes from the AS Fine Wine website: 


'At AS Fine Wine we pride ourselves in our large client base, developed from years of close relationships'. Impressively quick work for a company founded on 27th July 2011 – well less than a year ago!  

 Extensive market contacts – developed in eight months?
Now for an excellent piece of advice:  'Always deal with a wine investment company that has a good track record. See how they have performed in the past.' Exactly look for a company whose track record is longer than eight months.


More good advice – a warning about scam operators and 'When investing; be sure to invest with an established, reputable merchant to ensure the best investment and greatest potential growth.' Eight months does not make AS Fine Wine an 'established' merchant. 

Conclusion:
I'll follow AS Fine Wine's sage advice and definitely give them a miss.   





 





6 comments:

  1. Here are the details on AS Incorporated Ltd from Companies House

    Registered No.: 07719816
    Name: AS INCORPORATED LIMITED

    Address: 45 QUEEN STREET
    DEAL
    KENT
    CT14 6EY

    ________________________________________

    CULLUM, MATTHEW MR
    DIRECTOR
    6 CLIFF ROAD
    FOLKESTONE
    UNITED KINGDOM
    CT202JD Appointed: 27/07/2011
    Nationality: BRITISH
    Occupation: SALES PERSON

    Country/State of Residence: ENGLAND
    Date of Birth: 22/07/1985
    Appointments: 2

    Name: MATTHEW CULLUM
    Nationality: BRITISH
    Latest Address: 92A BOUVERIE ROAD WEST
    FOLKESTONE
    KENT
    Postcode: CT20 2PP
    Country/State of Residence: ENGLAND

    DIRECTOR Appointed: 23/02/2010
    Occupation: CONSULTANT
    Company Number: 07166779

    Company Name: MCI SALES LTD
    Active

    DIRECTOR Appointed: 27/07/2011
    Occupation: SALES PERSON
    Company Number: 07719816

    Company Name: AS INCORPORATED LIMITED
    Active

    ReplyDelete
  2. Do you know I was thinking of starting up my own Long-term Whisky Investment company but your site amongst others have put me right off!

    Do you think Jim that there can be a way for a company to succeed in the drinks investment industry or is everyone single one of them a scam of somekind?

    For the whisky venture I had proposed, only proposed mind you I was looking at the longer term special edition investments.

    What do you think of every company being a scam?

    ReplyDelete
  3. Hey Jim

    Appreciate the advice and the words of caution. Although this company has made a few false claims in their advertising, can you blame a young business for doing so. I have invested a small amount into AS Fine Wine and I am extremely happy with their service.

    I did a little research into their company before choosing the amount to invest, and I too realised they were young, but went with the hunch. So far it has shown to be worth it. All they have promised to do they have done.

    But I can understand your caution.

    ReplyDelete
    Replies
    1. Anon. It would be interesting to know what you had bought and what you paid for your wine. If what wine investment companies put on their websites came under the remit of the FSA 'a few false claims' could have serious consequences. It might also encourage the Insolvency Service to petition to wind up the company in the public interest.

      Delete
  4. Jim,

    Did you know this campaign was run by a leads company called MCI - CH 07166779 - from a 20 something year old?

    Regards,

    J.

    ReplyDelete
  5. sorry it seems you already know... i didnt read the whole article... sorry! Best regards

    ReplyDelete