1. The Independent. The thrust of the Independent article is to say that the purchaser should ensure that they have full and clear title to their wine, and we wholeheartedly support this. As with all large value items, be they cars, houses or, in this instance, fine wine, there is the potential for the unwary investor to be caught out.
I would point you towards our web site - www.efwines.com <http://www.efwines.com> - and ask you to look at our 'Some Golden Rules for Fine Wine Investment' pamphlet. The body of the document describes the basic approach to the market, but the end section is a checklist of all the elements that an investor should take in to account.
2. We are an independent and active seller of fine wines, and our client profile is more inclined to the general public than perhaps some of the merchants that have served many generations of the same family. Over the last five years we have become recognised as a progressive and reputable company, and are frequently requested to be contributors to wine market features and articles, e.g. The Financial Times. The investment guide was in fact produced as part of our contribution to a debate on alternative investments that was aired on a number of radio programmes nationally and regionally, including the BBC, featuring my colleague David Evans who is our investment expert.
3. The wine we have proposed, Pavie 2003, is a very high scoring wine as is shown on the attached tasting notes, having been awarded 98+ by Robert Parker, and is undoubtedly an excellent investment grade wine that would form a good basis for a wine portfolio. It is possible to find this wine quoted at anything from £1,300 to more than £2,000 per case. At the low end I would be cautious on either provenance or genuine availability, and suggest that we are midway on price but offer a guaranteed quality together with a condition report - in other words I have no hesitation in saying that our product meets all investment criteria."
European Fine Wines Ltd was incorporated on 15.8.2005 and its registered and trading office is at 68 Lombard Street, London EC3V 9LJ – a business centre run by Regus.
I can see no good reason for the client to pay nearly £1000 more for the two cases from European Fine Wines. Unless EFW buys from France it is quite likely that they buy from large broking companies like Bordeaux Index, Farr Vintners and Wilkinson Vintners. Inevitably EFW's prices must be higher than Wilkinson's to cover their costs and to make a profit, so it would be wise for the investor to cut out an additional link in the supply chain and buy at the lower price.